At The Beach Tanning Receives National Breast Cancer Foundation’s Pink Circle Award

WOW!  Look at this press release!

Englewood, Colo. (Feb. 14, 2012) – The National Breast Cancer Foundation, Inc.© (NBCF) has honored tanning superstore At the Beach with the prestigious Pink Circle Award. A longtime supporter of charitable causes, At the Beach raised $26,000 for breast cancer prevention last year through sales of a special pink t-shirt last October.

“As a company that serves thousands of women throughout the U.S., At the Beach is committed to its support of breast cancer prevention and awareness through sales of our special edition t-shirts,” said Candi Chappell, chief operating officer for At The Beach. “We are grateful to all of our tanners for their support of this project and honored by this wonderful award from NBCF. It is our hope that through efforts such as this, more women receive the education and screening necessary to halt the spread of this disease.”

Coordinated by Chappell and At the Beach’s Vice President for Corporate Development, Judson Kinkade, the breast cancer awareness fundraising project sold more than 1,400 t-shirts in stores throughout Denver; Orange County, Calif.; Oklahoma City; Tulsa, Okla.; and Wichita, Kansas. Designed with a nod to its quirky advertising, At the Beach’s limited edition pink breast cancer awareness t-shirt featured one of the company’s eccentric characters, Donatella, with the phrase “Saving the beach’s most precious resource.” The in-store fundraising efforts were supported by a special blog, At the Beach Cares (www.atthebeachcares.com), which is devoted to the company’s charitable efforts on behalf of a wide-range of causes.

“We are proud to partner with At the Beach,” says NBCF Director of Fundraising, Jeff Neal.  “Their fundraising efforts have raised over $26,000, and these funds will help NBCF provide much needed mammograms and breast cancer services for women that could not otherwise afford them.”

About the National Breast Cancer Foundation, Inc.(R)

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation, Inc.’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

About At the Beach

Founded in 1987, At the Beach is a regional tanning salon chain with over 60 stores located throughout California, Colorado, Kansas and Oklahoma. At the Beach is involved in multiple charities and causes, such as the National Breast Cancer Foundation, Project Angel Heart and the Colorado AIDS Project. Additionally, they foster support through their blog, atthebeachcares.com, and provide information at their locations. For more information about At the Beach, please check out http://atbtanning.com.

Profile in Caring Shane Jackson

At The Beach Cares supports our troops both at home and abroad.  Regardless of your politics, At The Beach Cares believes the men and women in the armed forces deserve our respect and admiration.

February is a bittersweet month for At The Beach Cares.  Oklahoma City District Manager Shane Jackson is leaving the At The Beach Tanning Superstores to report for duty.  Shane enlisted in the Air Force and is reporting for duty.

Readers of the At The Beach Cares and At The Beach Rocks Blog may remember Shane was our Bjorn at the Oklahoma City Gay Pride festival.  His help at the Oklahoma City State Fair and support of Breast Cancer Awareness also scored him points with country singer Candy Coburn.

Shane is a native or Tulsa Oklahoma and has worked for At The Beach Tanning superstores for 4 years.  His hard work and fun loving attitude will certainly be missed in his absence.  The At The Beach Cares team is counting the days to his return.

Big Pink Volleyball!

Coming up this month At The Beach Cares is showing our continued support for Breast Cancer awareness and support at the University of Central Oklahoma’s Big Pink Volleyball tournament in Edmond, Oklahoma.  At The Beach Cares is donating a free year of unlimited tanning in all of their beds including unlimited use of the UV Free Versa Spa to be raffled off as a prize.  Additionally we are providing one of our exclusive pink beach bags filled with tanning lotions and other promotional items.  How fun is that?

Go Pink

Go Pink

Big Pink Volleyball is a weeklong philanthropic volleyball tournament with one giant twist- it is played with a four foot pink volleyball.  In its first year, Big Pink raised $3110.02 for Breast Cancer.  These proceeds were able to go directly to women and men that are affected by breast cancer in the Central Oklahoma Area.

In addition to showing our support by donating prizes, the At The Beach Cares team will be on site passing out free weeks and lotion to participants and spectators.  At The Beach Cares and At The Beach Tanning Salons are excited to be part of this event.

For more information about the event you can check it out here.

Go Red for Women

Just a little heart attack?

Did you know that heart attacks are one of the leading killers of women in the US? At The Beach Cares knows.  And we are invested in doing our part to help.  At The Beach Tanning is on board to contribute to the Go Red for Women’s Luncheon in Oklahoma City, OK on May 18th.

Check out this video by actress Elizabeth Banks that highlights this serious issue.

 

At The Beach Cares about women’s heart health.

 

For more info go here.

 

Profile in Caring – Howard Hendrick

Did you know that it is the mission of the Oklahoma Department of Human Services to help individuals and families in need help themselves lead safer, healthier, more independent and productive lives?  At The Beach Cares knows!  The At The Beach Cares team is proud of the work this organization does and considers our involvement with this organization through events like the Foster Kid appreciation event a special blessing for At The Beach Cares and At The Beach Tanning superstores.

OKDHS Director Howard Hendrick announced his retirement plans today after 13 and half years in that position.  During his tenure so many things changed, for the better, from the stars childcare accreditation program, to partnerships with food banks to address hunger issues, to work creating swift adoptions.  Did you know that 160,000 children have been adopted in Oklahoma while Mr. Hendrick has been Director of OKDHS?  At The Beach Cares knows and is impressed with his hard work.

In an email he sent to the entire OKDHS today Mr. Hendrick included the following heartfelt thanks “I am extremely grateful for the privilege I have been given to lead OKDHS.  I need to thank all of the wonderful Commissioners who have served over the last 13 and half years.  You were paid nothing and spent hundreds of hours of public service each at significant personal and professional expense.  Thank you.  I love you and have so enjoyed our time together.
To the dozens of officers and executives who make this organization work, I will have extremely fond memories of 90 day reviews, executive team meetings, Christmas lunches, conference presentations, budget meetings and the “drop in” visits we have had with each other.  I will remember the times we played at the state games, laughed together, prayed together and the solemnness of attending a memorial service for a fellow worker or friend.  Thank you.  You have made my life rich and I am forever grateful.
I owe a special thanks to Cheryl Willie, my personal assistant of more than 20 years.  Cheryl was my assistant at the Senate before coming to OKDHS.  She retired from OKDHS last year.  We have laughed through weddings and ball games and cried through the pains of parenting and family losses.  When either of us cry, the other tastes the salt.  Everyone should have a few “perfect friends.”

To my family, I simply say thanks.  It does not take long to live a lifetime.  I remember a reception to which I brought my family when I first came to the Department.  Hudson was four years old.  Today, he’s a senior in high school.  My oldest daughter was in high school, playing highly competitive softball – which she did throughout college.  Today, she’s the mother of my three grandchildren.  The middle girls were in elementary school.  Today, they are both in college – one at OU, where I went to graduate school and one at OSU (my orange and black sheep).  To my wife, Tracy, thank you for letting me be late to dinner and understanding when I needed to leave town.  I’ll try to get the yard fixed better this year.  I love you and thank you for being a great mom to our children.”

At The Beach Cares is moved by this sincere statement of gratitude.

At The Beach Cares goes RED!

At The Beach Cares is going RED for Women!  Last year the 2011 Go Red for Women silent auction sponsored by the American Heart Association generated over $20,000!  The American Heart Association is funding $3.8 Million of research projects in Oklahoma.  That is exciting news and the At The Beach Cares team is excited to be part of the 2012 Go Red for Women Event!

At The Beach Cares is donating a one year all inclusive tanning membership to be used at any of our Oklahoma City or Tulsa, Oklahoma At The Beach Tanning superstores.  In addition to the membership gift card that is worth over $1000 At The Beach Cares is donating an exclusive At The Beach Tanning beach bag filled with tanning products and other fun promotional items.

The Go Red for Women Luncheon will be held on May 18th!  If you are in the OKC area please make plans to attend this event, you can reserve your place here.  At The Beach Cares is excited to be part of this event and encourages you to support the American Heart Association.

 

At The Beach Cares about Breast Cancer.

Our At The Beach cares team had a phone conversation from Laura Gaspard with the National Breast Cancer Foundation today.  You may remember that At The Beach cares sponsored a fundraiser in October for National Breast Cancer Awareness month?  We sold T shirts for the cause at all of the At The Beach tanning salons in the greater Denver Colorado area, Oklahoma City and Tulsa Oklahoma, and Wichita Kansas stores.  You can check out the previous blog entries here, here, here and here.

At The Beach Cares was happy that our fundraiser in the At The Beach tanning salons raised $26,604 for this cause.  Our At The Beach cares team was very excited to hear how pleased the National Breast Cancer Foundation was to receive our donation.  The At The Beach cares donation was one of the top 5 fundraiser donations that National Breast Cancer Foundation received in 2011.  How exciting is that?

It is not the recognition that At The Beach cares team is excited about, it is knowing that the National Breast Cancer Foundation, At The Beach cares’ donation is helping to pay for mammograms for women in need and helping to promote Breast Cancer Awareness.  The At The Beach cares team is aware that this donation could never have been made without the hard work of our At The Beach tanning salon employees and our amazing and supportive customers.  Good Job Team!

 

Tan for Charity?

It is an odd way to think about it isn’t it?  But it is true.  At The Beach cares invites you to consider that every time you visit an At The Beach Tanning superstore in Wichita Kansas, Denver Colorado, Oklahoma City Oklahoma or Tulsa Oklahoma that the different causes that At The Beach Cares is involved with benefits.

This means that when you purchase sessions or a membership at any of our At The Beach Tanning Superstores in Denver Colorado, some of that money is going to Project Angel Heart or the Center.  This summer when you tanned with At The Beach Tanning Superstores in Wichita Kansas even if you did not participate in the donation drive for the Harbor House, some of the money you spent on tanning did.

The same is true of our Oklahoma City and Tulsa Oklahoma tanners.  Money spent in the Oklahoma At The Beach Tanning Superstores went to the Salvation Army, or for donations to PC West students, or to help Foster Kids.  At The Beach Cares is excited about all the things that we have been part of this year and the At The Beach Tanning Superstore customers are to thank for this.

Don’t get us wrong, no one is saying that At The Beach is in it just for charity, but At The Beach Cares wants to recognize that we are fortunate to be in a position to be able to give back a portion of what we receive to the causes that are important to us.  The year isn’t over yet, and we don’t have all the final numbers from the accounting team, but our best estimate is that At The Beach Cares has contributed almost $50,000 towards our causes this year.  That is money that came from customer purchases with At The Beach Tanning Superstores.

So yes, in a very good way, when our customers tan, they are tanning for charity.

Getting to Zero

Worlds Aids Day

Red Ribbon

Red Ribbon

Did you know yesterday, December 1st was Worlds AIDS Day? At The Beach Cares knows!   This event was first observed in 1988, and began as a way to increase awareness of the disease and support those affected by it, their families, their communities, even entire countries.  It provided an opportunity to fight prejudice against people living with HIV, improve knowledge about the disease among the wider population, and raise money for research.

World AIDS Day is the brainchild of WHO, the World Health Organization.  This year’s theme is “Getting to Zero” which means Zero new HIV infections AND Zero Discrimination and Zero AIDS related deaths.  These are lofty goals, but At The Beach Cares believes they can be achieved.

For many adults in their 30’s and 40’s Pedro Zamora of MTV’s Real World was the first ‘real person’ with AIDS that we encountered.  His spirit and positive attitude put a real face on this scary disease.  Many of us on the At The Beach Cares team remember watching his story unfold.  Sites like this and this commemorate and honor him.

We’ve come a long way since then.  A Diagnosis of HIV/AIDS is no longer the death sentence that it used to be, provided you have access to medical treatment.  Statistics say that over 6 million people in the developing world are now receiving lifesaving antiretroviral treatment. In Africa, the world’s hardest-hit region, over 3 million people are receiving treatment with support from the U.S. President’s Emergency Program for AIDS Relief, or PEPFAR.  And the number of new infections each year around the world has dropped by approximately 25 percent over the past decade.  At The Beach Cares encourages everyone to support the goal of Getting to Zero.

For more information about World AIDS Day you can look at these sites here and here The Huffington Post and the World Aids Campaign also have good articles about the World AIDS Day.

If you are in Denver, this Sunday is Denver’s Red Ball for World Aids Day, and At The Beach Cares is one of the official sponsors for that event.

Breast Cancer Fundraiser follow up.

The final numbers are finally in on our Breast Cancer Awareness fundraiser.  At the Beach Cares ran the fundraiser in October selling our exclusive t-shirts to save the beaches most precious resource.  The promotion was so successful we wound up having to do a second print to get more shirts because we had sold out of what we had on hand in the first place.

The money raised by the fundraiser is being donated to the National Breast Cancer Foundation and will be used to spread knowledge and foster hope in the fight against breast cancer.  At The Beach Cares is excited to announce that our fundraiser raised $26,604 to donate to this worthy cause.

One of the most exciting things about the success of this fundraiser is that the tanners and supporters of At The Beach Cares are solely responsible for the success of this.  Often times At The Beach Cares donates money to a cause on behalf of our customers, but this time, it is 100% the customers who purchased the shirts and made the donations.  I love it when our customers get involved!

Great Job At The Beach Cares Customers!